www. O S N E W S .com
News Features Interviews
BlogContact Editorials
.
JLG: Saving private RIM
By Thom Holwerda, submitted by henderson101 on 2012-08-07 13:27:28
"Over the past couple weeks, we've read a number of bedtimes stories about RIM's next move. They all start with the same trope: once upon a time, late last century, Apple was on the edge of the precipice and still managed to come back - and how! Today, RIM's situation isn't nearly as dire as Apple's was then. Unlike Apple, it doesn’t need a cash transfusion and, in the words of Thorsten Heins, RIM's new CEO: 'If you look at the platform it's still growing, if you look at the devices we've got a single phone that's sold 45 million units.' RIM will pull off an Apple-like rebound and live happily ever after. Equating RIM 2012 with Apple 1997 is, in so many respects, delusional. Let me count the ways."
 Email a friend - Printer friendly - Related stories
.
Read Comments: 1-10 -- 11-13
.
RE: Blackberries are a case of study!
By daedalus on 2012-08-08 14:16:46
> they use outdated pre-internet data plans
Eh? Am I missing something here? In my country anyway, manufacturers have nothing to do with the data plans - they don't sell them, they don't design them. RIM phones use the carrier provided data plans just like any other phone here anyway...

> they use outdated keyboard phones
That's down to opinion really. Having only recently switched from a keypad phone to a touchscreen phone, I can say I desperately miss the keys. If it weren't for how otherwise wonderful the N9 is to use, I'd have switched back to my E52 already.

> they use outdated OS9-era Operating System
Hmmm, maybe. I've always found it to me more "modern" than Symbian for example. Not as shiny and silky as iOS & Android, but certainly very capable, and closer to the money than you seem to think. Definitely not OS9 levels of catching up to do!

> RIM is a vintage company! And that's amazing from a market point of view. RIM is still able to sell this prehistoric technology at fairly up-market prices.
Prehistoric? Overdramatic much? It's not cutting edge, but I've found them quite reasonable for doing the average smartphone stuff - nice screens and fast enough CPUs for web browsing and viewing office documents for example. Again, they're not cutting edge, but current enough to be usable.
Permalink - Score: 2
.
RE[2]: Blackberries are a case of study!
By zima on 2012-08-14 23:56:01
EDGE is quite universal nowadays; the only thing that RIM offered in the dark ages was email ...thing whihc isn't used so much by this demographic / in the places you mention it;s more about so called "feature phones" being smartphones, really (like S40 handsets with Opera Mini)
Permalink - Score: 2
.
RE: Blackberries are a case of study!
By zima on 2012-08-14 23:58:06
> Really, RIM sells 1997 technology at 2012 prices... I'm not trolling here, seriously, they use outdated pre-internet data plans, they use outdated keyboard phones, they use outdated OS9-era Operating System... RIM is a vintage company!
Considering your gloating, at some other times, about even more obsolete Amiga tech - you are trolling.
Permalink - Score: 2

Read Comments 1-10 -- 11-13

No new comments are allowed for stories older than 10 days.
This story is now archived.

.
News Features Interviews
BlogContact Editorials
.
WAP site - RSS feed
© OSNews LLC 1997-2007. All Rights Reserved.
The readers' comments are owned and a responsibility of whoever posted them.
Prefer the desktop version of OSNews?