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| Apple survey: people choose Android because of carrier, screen |
| By Thom Holwerda on 2012-08-14 22:17:47 |
| You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics. |
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| RE[4]: About Apple not being able to deliver |
| By Thom_Holwerda on 2012-08-15 09:50:51 |
|
> Apple only sells one phone. Sure you can get that phone with a better or worse screen, faster or slower CPU and more or less storage, but they are, for all intents and purposes, the same phone. Samsung only sells one phone. Sure you can get that phone with a better or worse screen, faster or slower CPU and more or less storage, but they are, for all intents and purposes, the same phone. |
 - Score: 4 |
| RE[4]: About Apple not being able to deliver |
| By viton on 2012-08-15 10:07:42 |
|
And you have the same iPhone-like updates with Google Nexus iPhone-like means instant update for all supported range of devices. Not waiting months or years. There are a lot other factors which are more important for customers. I didn't discussed the article, but reacted to the comment about "the only one iPhone". This is the way "pre-85" and "post-97" Apple works: "focus on the product". And I highly appreciate this way and will bake it with my money. I don't know for other customers, but I'm expected my Xperia to be upgraded to 4.0 as SE promised. fragmentation talks is of very little relevance to customers I will not be surprised if these customers just take it as granted. They are either don't care (and don't use smartphone functionality much) or technically unsavvy and expect the phone to suffer from technological obsolescence instead of being able to update to fresh technology. For the contrast you may check the iOS version breakdown to see the vast majority of people have the latest versions. http://david-smith.org/blog/2012... |
| - Score: 1 |
| RE[5]: About Apple not being able to deliver |
| By Thom_Holwerda on 2012-08-15 10:16:10 |
|
> For the contrast you may check the iOS version breakdown to see the vast majority of people have the latest versions. With iO6, it'll be interesting to see this breakdown per iOS 6 version (Starter, Home Premium, Professional, and Ultimate). |
| - Score: 2 |
| RE[2]: Comment by Tony Swash |
| By Tony Swash on 2012-08-15 10:17:27 |
|
Again you are trying to compare the PC market to the new mobile device market, they are very different. Apple has made a fantastic job of staging a comeback in the PC world where Microsoft's hegemony was so vast. They focussed on gutting the PC OEMs profits, mostly because they were the weak link in the PC food chain where Microsoft took the bulk of the profits and left crumbs for the other feeders and so stepping around them was easy. But that fantastic comeback, even though it has delighted old fans like me and made many new converts to the OSX platform, is about yesterday's game. The new big game in town is mobile devices and here Apple is by far the most successful player. In just five years Apple has built a business with essentially a single product, the iPhone, that on it's own is bigger than Microsoft. The software market and developer base of iOS is already bigger and far more dynamic than the Windows software/developer space. That's quite some achievement. It seems that unlike in the PC world in the mobile device world the money (and hence the software, the developers and the peripheral makers) no longer simply follow the platform that sells the most units. This is not the PC market. If the money, and all that is connected to money, no longer simply follows the platform with the most units shipped, then the device market needs to be looked at as a competition between device makers. For example stats like this are important: according to NPD, the top five smartphone brands, and their market shares, in Q2 were as follows: Apple: 31 percent Samsung: 24 percent HTC: 15 percent Motorola: 12 percent LG: 6 percent And on that list only Apple and Samsung are making much in the way of profits. The indications are strong that in the new device markets the consumer world is far more important than the enterprise world, and in fact the former appears to be beginning to drive the latter (hence Microsoft's risky Surface initiative than is primarily intended to reassert it's enterprise hegemony). It also appears that fully integrated devices (software, hardware, sales channels, digital content) are more successful than fragmented devices (hence Google's recent downgrading of piracy related search results in order to move forward stalled content negotiations with the content owners in music and especially film and TV). |
| - Score: 1 |
| RE[2]: Comment by Tony Swash |
| By Tony Swash on 2012-08-15 10:19:10 |
| You don't like those questions because you don't like what the answers would reveal. The rear view mirror is a poor way to see what is coming on the road ahead. |
| - Score: -1 |
| RE[2]: Sad.... |
| By Tony Swash on 2012-08-15 10:24:42 |
|
> If you can accept that there are people who are only willing to buy Apple products (well, argue with that if you can), then it's not unreasonable to also accept that there are people who don't want to buy Apple products. That may be true but it seems that there are vastly more of the former than of the latter. Apple brand loyalty seems very high in all surveys and studies I have seen, whilst actual Apple aversion seems barely to register as a social phenomena of any scale. Obviously on a site and forum like this it seems Apple aversion is a big deal but amongst the mass of normal consumers there is no evidence I can find that it is a significant factor driving purchase decisions. |
| - Score: 0 |
| RE[3]: Sad.... |
| By Thom_Holwerda on 2012-08-15 10:26:06 |
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> Apple brand loyalty seems very high in all surveys and studies I have seen, whilst actual Apple aversion seems barely to register as a social phenomena of any scale. You clearly haven't been to Europe. |
| - Score: 5 |
| Relevance |
| By wocowboy on 2012-08-15 10:39:23 |
| And just how is all of this relevant in a copyright case? I don't get it. |
| - Score: 0 |
| RE[6]: About Apple not being able to deliver |
| By lindkvis on 2012-08-15 10:57:40 |
|
> > For the contrast you may check the iOS version breakdown to see the vast majority of people have the latest versions. With iO6, it'll be interesting to see this breakdown per iOS 6 version (Starter, Home Premium, Professional, and Ultimate). While this is interesting, it is more important to have the latest security updates than the latest features three years after you bought your phone. Having only iOS6 "Starter" on your 3GS is still better than being stuck with iOS 4.1. |
| - Score: 1 |
| Maybe I missed something... |
| By thavith_osn on 2012-08-15 11:07:59 |
|
...but I can't see how the questionnaire invalidates Apple's claims. Apple claims Samsung copied the iPhone. I can't see a question like... a) You chose the Android phone because it looked a lot like an iPhone? I can choose an Android phone because it has a larger screen (as many do) but still consider it looks like an iPhone. "Looks like" and "exact replica" are two very different things, at least in my book... Again, just incase anyone doesn't know which side of the fence I sit on with this one, I hope Apple and Samsung both lose, I hope the patent system is thrown out. Oh, Samsung has some amazing patents too, apparently a patent that states that attaching images to an email on a smartphone is owned by them. See http://arstechnica.com/tech-poli... |
| - Score: 2 |
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