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Ballmer to shareholders: MS faces "fundamental shift"
By Thom Holwerda on 2012-10-09 22:01:40
Steve Ballmer's annual letter to shareholders makes it very clear Microsoft is at a point of no return - and in the middle of a transition into a hardware company. "This is a significant shift, both in what we do and how we see ourselves - as a devices and services company. It impacts how we run the company, how we develop new experiences, and how we take products to market for both consumers and businesses." Line. Sand.
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Not line. sand.
By Bill Shooter of Bul on 2012-10-09 23:07:41
Rubicon. Crossing.
Permalink - Score: 6
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RE: Not line. sand.
By earksiinni on 2012-10-09 23:40:24
The beginning of the end of Rome?
Permalink - Score: 5
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Which transition?
By lokrisch on 2012-10-09 23:55:24
I think it's great that they are going to concentrate again on their former core competence.
Because the computer mice which they made almost two decades ago were actually quite decent. :)
Permalink - Score: 6
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OEMs deserve to suffer
By kragil on 2012-10-10 01:42:22
Had big OEMs like HP, Dell, Toshiba, IBM/Lenovo etc spend 0.01% of the money they paid MS over the years on Linux software and application development Linux would be a much better alternative now that they going to need it.

They had no strategic thinking and only thought about selling cheaper shit with more crapware and now Apple and MS are going to make them pay.
Permalink - Score: 10
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MS faces "fundamental shift"
By kwan_e on 2012-10-10 02:01:03
So MS has problems with employees use of Caps Lock too?
Permalink - Score: 4
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In plain English
By Soulbender on 2012-10-10 02:06:23
"We want to be like Apple"
Permalink - Score: 7
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RE: Which transition?
By Soulbender on 2012-10-10 02:06:59
> I think it's great that they are going to concentrate again on their former core competence.

Hardware was never their core competence.
They did make nice mice though.
Permalink - Score: 5
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RE: In plain English
By howitzer86 on 2012-10-10 02:27:24
That's a good thing.
Permalink - Score: 0
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RE: In plain English
By kwan_e on 2012-10-10 03:22:06
> "We want to be like Apple"

But surely Apple's kind of transitioning more into a software company. They mostly just sell commodity hardware at premium prices.
Permalink - Score: 2
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RE[2]: In plain English
By Elv13 on 2012-10-10 03:39:16
Apple have been a software company for half a decade, then killed most software they made and switched back to hardware. They look to currently have as many chip designer as SW engineer.

They had some nice professional software back when professionals were still the majority of mac owner. Now they shifted away from the market that kept them alive during the tough years. If the masses ever leave Apple behind, they are dead for good, they have no one else.
Permalink - Score: 1

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