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| iPhone more popular among younger people than Android |
| By Thom Holwerda on 2012-10-10 20:41:47 |
| "Does Android skew towards a younger demographic? The numbers might surprise you. According to comScore, 52.4% of all Android users are aged 35 years or older. That is five percentage points higher than the iPhone. Near 55% Android tablets users are also older than 35." How is this surprising? Younger people tend to be more brand-conscious, and there's no denying that the iPhone is still perceived as cooler than Android phones. Also note that the cited figures are for the US, Apple's strong home market. I think the figures will look very different for Europe. |
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| US only, bah |
| By moondevil on 2012-10-10 21:00:36 |
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I doubt that the result would be the same if we would consider the whole planet. In many countries a iPhone costs more than what the average citizen earns per month, even with subsidised contracts. |
 - Score: 2 |
| Umm... Duh? |
| By jared_wilkes on 2012-10-10 21:10:08 |
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Umm, sorry to spoil folk's unsupported and hypothetical claim that this would look different internationally (it very well might but not for the reasons mentioned), but this has absolutely nothing to do with whether Android is outselling iPhone or not. It's a demographic survey -- not market share data! In other words, the age breakdowns for each platform adds up to 100%, the wealth breakdowns for each platform adds up to 100%, the sex breakdowns for each platform adds up to 100%... Are we getting this yet? So even if you conducted the survey in a country where Android had 90% marketshare and iOS had 1% share, the age demographics could easily look exactly the same. |
| - Score: 0 |
| RE: Umm... Duh? |
| By joekiser on 2012-10-10 21:30:29 |
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> So even if you conducted the survey in a country where Android had 90% marketshare and iOS had 1% share, the age demographics could easily look exactly the same. The idea is that an Apple product will be more popular in its home country, among young people who have been exposed to Apple Apple Apple their entire lives. The brand may not have embedded itself in culture as much in emerging markets, or even developed but non-English speaking markets, which Apple traditionally ignored until very recently. Thus, young people in these countries will be more likely to consider other products, because they haven't been quite so indoctrinated. I don't know if the data supports this idea or not, but I understand where the summary was headed. |
| - Score: 2 |
| RE[2]: Umm... Duh? |
| By jared_wilkes on 2012-10-10 21:45:14 |
| There is no evidence to support this idea. |
| - Score: 0 |
| RE[3]: Umm... Duh? |
| By Thom_Holwerda on 2012-10-10 22:11:03 |
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Well, there IS enough evidence that Android is doing way better in Europe than in the US. Take The Netherlands for example - Samsung alone has 20% of the smartphone market, while Apple only has 10%. The Netherlands rarely walks out of step with truly important countries like Germany or France on this one, so I wouldn't be surprised if it's similar there. It's also in line with traditional desktop and laptop figures. Apple has always been around 10% in the US, but always below 5% in Europe and the rest of the world. |
| - Score: 5 |
| RE[4]: Umm... Duh? |
| By jared_wilkes on 2012-10-10 22:18:04 |
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Which is market share data, not demographic data for each individual platform. You could have a country with 10 billion Android users and 5 iPhone users and the demographic data could still skew younger for the iPhone. The % of young users of the iPhone doesn't decrease the more Android users there are; it would decrease if there are more older iPhone users. |
| - Score: 6 |
| No surprise - as expected |
| By Alexandre on 2012-10-10 22:23:21 |
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iPhone is more desirable by younger people with a bigger fashion orientation with a strong brand appeal. After some age, wise thinking and careful reasoning becomes more important. One of the most important things about android with younger people is price. |
| - Score: 2 |
| RE[5]: Umm... Duh? |
| By Thom_Holwerda on 2012-10-10 22:25:35 |
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Of course it's different - but that doesn't mean the two don't affect each other. You can be pretty sure that if there are way more Android users than iPhone users, that young people will have less of a predisposition towards the iPhone as well. Your hypothetical is not impossible - just far less likely. |
| - Score: 4 |
| RE[6]: Umm... Duh? |
| By jared_wilkes on 2012-10-10 22:29:32 |
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> You can be pretty sure that if there are way more Android users than iPhone users, that young people will have less of a predisposition towards the iPhone as well. There is absolutely zero certainty of that, actually.... or rather, it would have zero impact on the demographics on those who do use iPhones (if they are predisposed to not choose iPhone, and don't, they don't measure in the iPhone demographics) so it has no import to the topic. For your argument to follow and bear on the issue of demographic makeup, you would have to argue that in countries where people prefer Android to iPhone, those who still choose to prefer the iPhone will be necessarily older on average than in America. I see no logic or support to that claim whatsoever. Edited 2012-10-10 22:33 UTC |
| - Score: 1 |
| RE[7]: Umm... Duh? |
| By Thom_Holwerda on 2012-10-10 22:31:12 |
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> You are arguing that in countries where people prefer Android to iPhone, those who still choose to prefer the iPhone will be necessarily older on average than in America. I see no logic or support to that claim whatsoever. Younger people buy more smartphones than older people. Pretty straightforward. Edited 2012-10-10 22:31 UTC |
| - Score: 2 |
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