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| Microsoft debuts first Surface TV advertisement |
| By Thom Holwerda on 2012-10-16 09:26:26 |
| Microsoft's first Surface television advertisement debuted last night in the US. Apparently, it's for an iPad keyboard that makes a clicking sound. Honestly - I have no idea what non-techies are supposed to take home from this. |
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| The Idea |
| By MOS6510 on 2012-10-16 09:46:53 |
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The world is a happy place, if everybody uses Surface. I guess. |
 - Score: 4 |
| No more dancing lessons |
| By kragil on 2012-10-16 10:27:30 |
|
When you buy this Surface keyboard for your Ipad you can skip the dancing lessons and be a pro dancer right away .. That is what _I_ take away from the ad. |
| - Score: 3 |
| Comment by randy7376 |
| By randy7376 on 2012-10-16 10:58:22 |
| Now I know it's true. I am caught in the Matrix. |
| - Score: 3 |
| Comment by abstraction |
| By abstraction on 2012-10-16 11:20:23 |
| Wow that sucked. They tried to be cool but it just became stereotypical-american-chee sy. And where is Honey Boo Boo? |
| - Score: 4 |
| So what does this commercial tell us? |
| By aaronmcohen on 2012-10-16 12:04:44 |
|
No pricing, no specs, and no features covered other than the fact it has a keyboard. The bit that has me concerned about this ad is Microsoft is now in the Ad business supported by services like Bing and Hotmail. I would argue they ate betting the farm on that and cloud. If Microsoft can't communicate what a new flagship product is beyond it has a keyboard, how useful are the rest of their ad services? Just my $0.02 and I welcome feedback from others. |
| - Score: 3 |
| The first? No, the second |
| By Morgan on 2012-10-16 12:40:25 |
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You missed the first one by a few months, and you can see it linked from that Youtube page: http://www.youtube.com/watch?v=d... Much better if you ask me; very similar to the Motorola "Droid" ads. |
| - Score: 2 |
| RE: Comment by abstraction |
| By WereCatf on 2012-10-16 12:42:50 |
| To my eye it looked like an ad for high-school musical comedy. Too much focus on bright colours and fancy choreography. Hell, you can't even tell what they're trying to sell unless you already know. |
| - Score: 5 |
| RE: So what does this commercial tell us? |
| By jackastor on 2012-10-16 13:45:46 |
| They seem to be making a big deal about the detachable keyboard, and nothing else. I suppose Microsoft haven't seen the Asus Transformer. |
| - Score: 1 |
| RE[2]: Comment by abstraction |
| By earksiinni on 2012-10-16 13:49:26 |
| Almost certainly playing off of Glee. https://en.wikipedia.org/wiki/Gle...) |
| - Score: 5 |
| I liked it |
| By earksiinni on 2012-10-16 13:56:16 |
|
Then again, I also thought Zune was visionary. Two totally irrational, gut-level associations I made while watching: 1. Doesn't the main actor in this clip (skinny tall guy in the blue sweater at the beginning) also play a really, really creepy role in some movie? Does anyone know what I'm talking about? I found that unnerving. 2. Did anyone else feel like this was filmed in BrasÃlia? (My apologies to the Brazilians here, it's clearly not BrasÃlia, it's just the vibe that I got. Has a very Niemeyer-esque feel to it, albeit less curvy.) |
| - Score: 3 |
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