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| Nokia Lumia sales dropped 28% last quarter |
| By Thom Holwerda on 2012-10-18 10:56:34 |
| Things ain't going well for Nokia. Their quarterly results are - again - a disaster, and Lumia sales have dropped 28% (50% if you look at just the US). Windows Phone 8 is really going to be a make-it-or-break-it kind of thing. If it doesn't go well, the company might consider going back to focussing on rubber boots. |
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| RE[4]: Comment by Loreia |
| By Nelson on 2012-10-19 06:27:43 |
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> Its far easier, and even possible at all, to be different with Android then with WP8. With WP8 you are even doomed at the hardware-level to follow Microsofts ruleset. Let alone the WP software where you not even have access to the code. I think with the Lumia range, especially this time around, Nokia has differentiated. There is wireless charging, a "PureMotion" display with a higher refresh rate and super sensitivity (You can use the screen with gloves on) There's plenty of space in the Camera space to innovate. Look what Nokia has done with Optical Image Stabilization in the 920. Nokia has plenty of value add in their hardware, without even touching on the fact that they have the best (in my opinion) mapping solution on the market with Nokia Maps. > The markets where they are still strong are those where Lumia is not sold and where Symbian and S40 still rule the landscape. But since both are "burning" and since Nokia not cares at all about this markets (Meltimi canceled, Elops Nokia turn around from a global company to a one focused on north america, the Lumia only and everything else burned no-plan-B strategy) They just sold 6.5 million Asha Touch phones in a Quarter. That's some serious growth. It flies in the face of "Focused on North America". I think Nokia can walk and chew gum at the same time. Do you think it is a bad idea to reenter the North American market? They did make some headway there. I think with WP8 (and being on Verizon, TMobile, ATT, and some smaller MVNOs) they will see modest sales. > they are doomed to lose that too over time. Android, Bada and the likes are taking over low end too. Uh..Bada sales have collapsed. Last I heard Samsung was doing something with Bada and Tizen. I mean, come the fuck on, I don't really expect much from the company that writes TouchWiz. They simply suck at software. > When that happened and S40 is phased out like the remaing Symbian and N9 sells then Nokia is down to a There is no indication of S40 being phased out. In fact, with Asha, they've doubled down on S40 and improved it in a big way. Asha phones even feature the Swipe UI that people liked from MeeGo. Again, they sold 6.5 million of them in a Quarter. I think in a years time the Asha lineup will play a significant part in Nokia. |
 - Score: 3 |
| RE: Pure idiocy, or rather human nature to BELIVE |
| By cdude on 2012-10-19 06:40:30 |
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Allright BUT you missed the goal. From the beginning Elop made clear that this is not other smartphone companys Nokia competes with, its other ecosystems! If you keep that in mind then all the steps done, the whole strategy makes sense. What people need to understand is the mindset that controls Nokia this days. Its the Microsoft mindset and there its Microsoft products vs competition and not Nokia products vs competition. Its a war of ecosystems (Elop's words) and not a war of company products. That also explains why it was needed to kill Symbian, Meego, S40 and why Android will never be an option. They are not Microsoft products. They may Nokia products but they not belong to the ecosystem Nokia fights for in the war of ecosystems. |
| - Score: 1 |
| RE: Expected |
| By cdude on 2012-10-19 06:50:06 |
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They did exactly that. Microsoft and Nokia produce WP apps like crazy. But like the argument "we just need to put 1 billion $ into marketing" it does not work out. Its the overall product that sells, not only the number of apps. The Lumia hardware is good (or should I say the N9 hardware?), the apps are not bad either and there was the biggest marketing splash Nokia ever did for a phone. It all makes no difference. Customers just do not buy WP (not only Nokia Lumia but just any WP devices out there including those from other companies). WP is just not good enough compared to competition. Edited 2012-10-19 06:52 UTC |
| - Score: 2 |
| RE: Comment by Nelson |
| By cdude on 2012-10-19 07:07:42 |
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> They're relatively small mistakes though, in the grand scheme of things. Like losing most of your customers and killing of your company? But yes, small mistakes in the great scheme of things like growing the WP ecosystem (even if it actually declined when watching past 2012)! "Keep course. The ice rock will sidestep and if not, its only a small mistake in the great scheme of things!" says the captain of the titanic 4 quarters before the ship went finally down. Actually in reality the ship already hit the ice rock and is sinking faster and faster but that was only the first collision. Trust the captain that the second collision will bring you past the rock! And if not, who cares about such a small ship in the great scheme of the universe? Edited 2012-10-19 07:16 UTC |
| - Score: 2 |
| RE[2]: Comment by Nelson |
| By Nelson on 2012-10-19 07:21:18 |
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> Like losing most of your customers and killing of your company? Is there a source for "losing most of your customers"? Sure, sales declined YoY, but they still sold a boatload of phones last quarter. Devices and Services margins are looking up though, and Q4 guidance indicates they will look even better next quarter. Nokia is far from dead. In fact, it is now possible to see at least a light at the end of the tunnel. > But yes, small mistakes in the great scheme of things like growing the WP ecosystem (even if it actually declined when watching past 2012)! "Keep course. The ice rock will sidestep and if not, its only a small mistake in the great scheme of things!" says the captain of the titanic. I don't know what you mean? And look, let's cut the bullshit. Nokia was in a clear, dramatic, and rapid free fall prior to Mr. Elop taking control of the company. However, under Mr. Elop Nokia has returned to profitability. He's put a ground under the free fall. Say what you want, but the cash conservation in Nokia is extremely good. Location has risen in profitability, Nokia Siemens is profitable, the Average Selling Price of Smart Phones rose 18% YoY, they sold 6.5 million Ashas, 3 million Lumias during the line up sunset, and are on the eve of a monumental launch of their next flag ship Lumia phones. So maybe in your invented reality, Mr. Elop made huge and terrible mistakes. However, in real life, he actually saved Nokia. History will vindicate him. |
| - Score: 2 |
| RE[2]: Nokia... |
| By cdude on 2012-10-19 07:35:11 |
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Actually Elop predicted to become with WP7 Lumia number #3 after Android and iPhone. As of today they did not even got it managed to sell more WP7 Lumia then Symbian devices even long after killing off Symbian and telling everybody Symbian dead. WP8 was never a topic till we got again and again, quarter by quarter hard numbers that WP7 Lumia failed horrible. Only then it became a "transition takes more time" and then "soon it will be different" and finally "it will be different with WP8 Lumia" story. Fact is that Elop himself already answered a year ago that "Now our platform is not burning any longer". I am curious to know how he defines burning? Maybe selling like hot cake? Maybe someone needs to explain Elop that selling more is better then selling less? Maybe someone put by accident the Nokia grow chart upside down on Elop's office wall and he is not aware that Nokia is not winning but losing market share? Edited 2012-10-19 07:42 UTC |
| - Score: 3 |
| Fire the CEO |
| By jgfenix on 2012-10-19 09:33:39 |
| How much will it take to get Elop fired? Nokia is a failure in all its fronts (except mapping). In another company such a disastrous management would not go unpunished. |
| - Score: 1 |
| RE[3]: Comment by MOS6510 |
| By christian on 2012-10-19 10:33:34 |
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> Still it's hard to imagine Nokia going from #1 to going bust in just a few years. Could this be construed as fraud? If Elop is driving Nokia into the ground to make it ripe for takeover, are there legal or civil action that can be taken for doing so, from existing Nokia shareholders for example? |
| - Score: 1 |
| RE[4]: Comment by Loreia |
| By MOS6510 on 2012-10-19 10:34:46 |
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I think Nokia should care about S40. There are still a lot of people, even healthy male ones, that still use them and don't even want a smart phone. If you call a lot a S40 phone or any dumb phone is probably a better tool than a smart phone. When it comes to making calls a dumb phone beats a smart phone on speed and battery life. |
| - Score: 2 |
| RE[5]: Comment by Loreia |
| By cdude on 2012-10-19 10:36:39 |
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> There is wireless charging And yet you need to plug in a wire in your WP8 Lumia to charge it. What a joke. Competition offers that too since long time. Innovation looks different. > a "PureMotion" display with a higher refresh rate and super sensitivity (You can use the screen with gloves on) Nice for those who are required to have gloves on all times... > There's plenty of space in the Camera space to innovate. Look what Nokia has done with Optical Image Stabilization in the 920. And yet the Pureview 808 had that in much better quality long ago. That they where not able to bring that to Lumia (and even had to fake there Lumia 920 camera photos) tells you where innovation is not possible cause of limitations Nokia cannot solve cause they do not have access to the code (same reason why WP7 Lumia can not be upgraded to WP8). > the best (in my opinion) mapping solution on the market with Nokia Maps. They have not any longer. It was given to Microsoft and all WP8 resellers, like HTC and Samsung, will offer it too. > Do you think it is a bad idea to reenter the North American market? I think its a bad idea to do focus foremost on north america and ignore much more important markets like China (technical WP7 Lumia limitations that where not solved all this years to also sell in China... but spend all your focus on 600ksold units in US? WTF?) > being on Verizon, TMobile, ATT, and some smaller MVNOs) they will see modest sales. Same like with WP7 Lumia. What exactly are the reason(s) you see why the WP8 Lumia story will be totally different to the WP7 Lumia failure? > There is no indication of S40 being phased out. S40 is rapidly aging and there is close to zero investment to stay competative. With Android, Bada/Tizen, etc going low end while Nokia struggles to keep alive and burns more resources in Lumia what do you think will happen in 2013 and beyond? Do you really believe S40 can compete where WP7 failed? So you think S40 is better then WP? Edited 2012-10-19 10:41 UTC |
| - Score: 1 |
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