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Swatch takes on Google, Apple with own watch OS
By Thom Holwerda on 2017-03-18 00:51:52

Swatch Group AG said it's developing an alternative to the iOS and Android operating systems for smartwatches as Switzerland's largest maker of timepieces vies with Silicon Valley for control of consumers' wrists.

The company's Tissot brand will introduce a model around the end of 2018 that uses the Swiss-made system, which will also be able to connect small objects and wearables, Swatch Chief Executive Officer Nick Hayek said in an interview Thursday. The technology will need less battery power and it will protect data better, he said later at a press conference.

It makes sense. Unlike as on smartphones or PCs, I don't think people really want applications on smartwatches. Notifications and fitness - that's what seems to define the (admittedly, limited) appeal of smartwatches. There's no reason why a traditional watchmaker wouldn't be able to provide such limited functionality in a robust way, possibly providing anything from watches that are all-screen to mechanical watches with more limited 'smart' additions.

With Wear 2.0 effectively being fake news at this point, where else is Swatch going to turn to?

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Read Comments: 1-10 -- 11-20
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RE[2]: Mistakes
By puenktchen on 2017-03-20 10:30:41
Glashütte Original isn't a Swiss but a German brand. But definitely not low cost either.
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RE[3]: Mistakes
By unclefester on 2017-03-20 11:45:18
> Glashütte Original isn't a Swiss but a German brand. But definitely not low cost either.

Swiss watches actually had a terrible reputation prior to WW2. They mostly concentrated on the absolute bottom end of the market (below Timex).

Edited 2017-03-20 11:49 UTC
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RE[5]: Power
By ianm on 2017-03-20 12:13:04
My last Motorola flip phone last 5 days between charges. By your idiotic argument, my Android smartphone that sometimes needs a charge in the middle of the day but does a million more things isn't as good as a flip phone.

Fitbits are single purpose garbage that most people lose interest in in 2 to 3 months. Sure, they take weeks to run out of battery on the nightstand, but who cares?

Enjoy your useless flip phone.
Permalink - Score: 0
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"smart" devices aren't so smart
By ezraz on 2017-03-20 13:01:53
feature creep has hit every electronic device.

people don't "want" their apps on their wrists, they just want easier notifications, a stopwatch, a fitness computer, and traditionally like to tell time with something on their wrists.

to me - purposefully built gadgets, with limited functionality, could be the way of the future. it's the only way you get them to keep their relevance beyond 16 months.

any device you try to pack everything into is inherently going to fail over time, unless you have a huge budget (ala apple) to maintain that product and platform for a decade or more, and even then it will cease to function as designed since it was so complicated and relied on so many outside entities to function.

http://wfnk.com/blog/2017/02/dum...

Edited 2017-03-20 13:03 UTC
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Charging argument
By Kancept on 2017-03-20 14:33:06
Not everyone is at home or near a charger all the time. Charging time & battery life are very valid arguments. Next thing you all will argue is that if you aren't near a charger or are outdoors, get a dumb watch. Don't need to keep a few watches on me in case my plans change and I don't go home first, thanks.

This is all really first gen iterative stuff, though.
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RE[2]: Power
By Bill Shooter of Bul on 2017-03-20 15:09:05
Hmm, its a bit annoying, but maybe that would work if I could recharge it in 15 min.

I really want to have a smart watch that silently can wake me up via vibration for notifications from specific apps. So night time wearing is a definite requirement.

Still I think the battery life complaints are completely valid. Some watches I've heard don't make a whole day, even with the screen turned off most of the time.

I think they'll turn a corner most watches get closer to full day with screen fully on.
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RE[3]: Power
By ianm on 2017-03-20 18:33:11
My Zenwatch 2 gives me about 40 hours service with the screen on full time if I don't charge it every night, which I do...
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RE[6]: Power
By flanque on 2017-03-20 22:26:08
> Fitbits are single purpose garbage that most people lose interest in in 2 to 3 months. Sure, they take weeks to run out of battery on the nightstand, but who cares?
Been using mine for two years now and have zero interest in changing.

It's a watch, it tells the time.. and so happens to track walking, heart rate, distance, etc. and tells me who's calling.. so it's actually multi-purpose.

It doesn't last weeks.. it lasts about a week.
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Comment by FlyingJester
By FlyingJester on 2017-03-21 17:52:04
I for one am very excited for The Chronicles of Xena: Air in the Distance, on the Ninvento Swatch.
Permalink - Score: 2
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RE[4]: Power
By bugjacobs on 2017-03-22 23:01:04
Good luck if you dont burn down the house in the end, charging at night ... >:-P
Permalink - Score: 1

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