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Google plans ad-blocking feature in popular Chrome browser
By Thom Holwerda on 2017-04-20 09:18:34

Alphabet Inc.'s Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser, according to people familiar with the company's plans.

The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.

Google could announce the feature within weeks, but it is still ironing out specific details and still could decide not to move ahead with the plan, the people said.

An ad-blocker from Google? Something tells me this won't go down well with antitrust regulators.

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Read Comments: 1-10 -- 11-18
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RE[2]: Comment by ahferroin7
By Carewolf on 2017-04-20 14:49:28
Google doesn't need to install telemetry code in ads if you are already using Chrome. It's entire purpose is tracking you and provide data on what you do even when you are not visiting sites with Google ads.
Permalink - Score: 4
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RE: I don't understand
By Pro-Competition on 2017-04-20 19:58:37
I interpret it to mean that they are not sure yet about the specifics. In fact, they are not sure yet about the whole thing:

> Google could announce the feature within weeks, but it is still ironing out specific details and still could decide not to move ahead with the plan
Permalink - Score: 2
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RE[2]: Additions
By Bill Shooter of Bul on 2017-04-20 21:55:00
> It's actually become a problem when logging into free wifi services

That's a feature, not a bug. Won't fix.
Permalink - Score: 2
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RE: In another universe...
By fmaxwell on 2017-04-21 01:23:06
> Poacher gang-master applies for gamekeeper position. Doesn't mention quitting poaching.

No, this is more like in Robin Hood where only the king (Google's role here) was permitted to hunt on 'huge tracts of land'.
Permalink - Score: 3
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Firefox + uBlock Origin
By Caraibes on 2017-04-21 11:53:31
Firefox + uBlock Origin on Android and also on MacBook, it just does the job, and it gives me that sweet FLOSS vibe. Whatever those reviews are saying, with a fast internet connection and a decent device, you don't really see any performance difference in real life.
Permalink - Score: 1
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Doesn't sound like it'll block everything...
By rklrkl on 2017-04-21 14:14:38
I want ad blockers to block every single possible ad they can and I also choose the option to not allow so-called "non-intrusive advertising" (is there even such a thing?).

It sounds to me like this Google ad blocker will let a fair amount of ads through under some sort of non-offensive/intrusive umbrella (probably more than Adblock Plus does I bet), which makes it next to useless for me and I suspect a lot of other people.
Permalink - Score: 2
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News website ads
By dark2 on 2017-04-21 19:42:52
Since I don't see any drop in market share for chrome on mobile, this most likely has to do with their joint efforts with news websites to attempt to get adblockers to stop destroying their revenue. Step 1 was to tell them to get paywalls, which doesn't work. It's like I'm reliving the early days of Google News when the websites didn't want to publish online, but a rehash of the story on some other news aggregator was only a click away. It appears they've had to admit the paywall method isn't working, and will put the adblocker directly in chrome in the hopes people don't install a 3rd party one or never have to learn about them. I doubt this will matter, as all the shady advertisements asking you to call a support center in India to solve problems they most likely also put on your computer, or to download their rootkit, will still find a way through.
Permalink - Score: 1
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Maybe this is a method to fund Brower Development
By oiaohm on 2017-04-22 05:45:38
Wonder if we will see ad blocker as standard feature in all browsers and advertises having to pay browser makers to get their advertisements to customers.
Permalink - Score: 2

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