"People who don't play video games would be forgiven if they turned on an Xbox 360 and didn't realize it was a device used to primarily play games. The first screen you see on the Xbox 360 Dashboard is often a mixture of ads for all sorts of goods and services, and many times games are in the minority of ad slots. The latest redesign increased the ad space that can be sold to advertisers, and that in turn increased this problem. Let's be clear, it is a problem [http://penny-arcade.com/report/editorial-article/ads-up-games-down-the-ugly-profitable-truth-about-xbox-live-advertising]." No kidding. I pay for Xbox Live, yet I'm being bombarded by useless crap ads. It's ridiculous. And yet I don't stop playing. It seems as if there's a solution to this problem in there somewhere, but I can't quite put my finger on it.

Original story page here.

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