JLG: Saving private RIM

By Thom Holwerda, submitted by henderson101 on 2012-08-07 13:27:28

"Over the past couple weeks, we've read a number of bedtimes stories about RIM's next move. They all start with the same trope: once upon a time, late last century, Apple was on the edge of the precipice and still managed to come back - and how! Today, RIM's situation isn't nearly as dire as Apple's was then. Unlike Apple, it doesn’t need a cash transfusion and, in the words of Thorsten Heins, RIM's new CEO: 'If you look at the platform it's still growing, if you look at the devices we've got a single phone that's sold 45 million units.' RIM will pull off an Apple-like rebound and live happily ever after. Equating RIM 2012 with Apple 1997 is, in so many respects, delusional. Let me count the ways."

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