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Intel, Microsoft, HP, Dell, Lenovo unite for PC advertising push
By Thom Holwerda on 2015-10-14 23:15:25

Intel and Microsoft are teaming with three leading PC makers on a new ad campaign designed to make potential computer buyers more aware of all the things a modern PC can do.

The campaign, with the slogan "PC Does What?" is set to be announced Thursday at a Webcast featuring the companies' top marketing executives, according to sources familiar with the companies' plans. It will feature TV, print and online advertisements, sources said.

I expect this to be really cringe-inducing. In other words, we'll get some entertainment out of it.

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