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Apple just told the world it has no idea who the Mac is for
By Thom Holwerda on 2016-10-31 14:00:08

It's strange - there's nothing actually wrong with what Apple announced: USB-C on the Mac is great, a thinner, more powerful machine is intriguing and, while it's too early to say, the Touch Bar could possibly be a gimmick, but it could be useful for helping people discover what shortcuts exist as they use the computer.

The thing is, I can't figure out who this is for other than those who are on really old machines. Myself, and everyone else, seems to be wondering what, exactly, is the selling point of this upgrade.

That's because unlike what the name of the product implies, the new MacBook Pros aren't intended for professionals at all. They are really expensive consumer laptops. Once you learn to accept that Apple is no longer interested in its traditional professional segment of the market, everything starts falling into place.

iOS devices at the lower price point, MacBook Pro and possible upcoming iMacs at the higher price point.

Suddenly, the Mac falls into place.

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