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New MacBook Pros and the State of the Mac
By Thom Holwerda on 2016-10-31 14:15:51

Since I'm sure some of you are already angrily typing comments about my claim that the new MacBook Pros aren't designed for professionals at all - on purpose! - but for affluent regular consumers, here's Mac developer Michael Tsai's summary of the community's responses to the new MacBook Pros.

I was really disappointed with today's Apple event. It seems like Apple has either lost its way, that it has lost touch with what (some of) its customers want, or that it simply doesn't care about those customers. Developers are a captive audience, and creative professionals can switch to Windows, I guess. Apple no longer considers them core.

There's nothing particularly wrong with what Apple announced. I like Thunderbolt 3. The display looks good. I'm not crazy about Touch Bar, but it does seem potentially useful. The problem is that the MacBook Pro is not a true Pro notebook.

I really think this line is the core reason why the Mac is being neglected:

It has seemed clear for a while that the CEO doesn't really understand the Mac, or simply doesn't like it that much, and that's a problem for those of us who do.

Ding, ding, ding.

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