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How Apple alienated Mac loyalists
By Thom Holwerda on 2016-12-20 16:03:31

Mark Gurman, trustworthy and extremely reliable Apple reporters with uncannily good sources inside Apple, paints a grim picture of the future of the Mac.

Interviews with people familiar with Apple's inner workings reveal that the Mac is getting far less attention than it once did. They say the Mac team has lost clout with the famed industrial design group led by Jony Ive and the company's software team. They also describe a lack of clear direction from senior management, departures of key people working on Mac hardware and technical challenges that have delayed the roll-out of new computers.

And just in case you're one of the people who ridiculed or attacked me for stating OS X is effectively dead and iOS is Apple's future, this nugget might interest you - emphasis mine.

In another sign that the company has prioritized the iPhone, Apple re-organized its software engineering department so there's no longer a dedicated Mac operating system team. There is now just one team, and most of the engineers are iOS first, giving the people working on the iPhone and iPad more power.

It's been clear to anyone with an unbiased, open mind towards Apple's past few years that the Mac simply has no or low priority within Apple, and this only further solidifies it.

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