|GDPR will pop the adtech bubble|
|By Thom Holwerda on 2018-05-14 19:52:31|
"Sunrise day" for the GDPR is 25 May. That's when the EU can start smacking fines on violators.
Simply put, your site or service is a violator if it extracts or processes personal data without personal permission. Real permission, that is. You know, where you specifically say "Hell yeah, I wanna be tracked everywhere."
Of course what I just said greatly simplifies what the GDPR actually utters, in bureaucratic legalese. The GDPR is also full of loopholes only snakes can thread; but the spirit of the law is clear, and the snakes will be easy to shame, even if they don't get fined. (And legitimate interest - an actual loophole in the GDPR, may prove hard to claim.)
Toward the aftermath, the main question is What will be left of advertising - and what it supports - after the adtech bubble pops?
I'm skeptical of the GDPR actually changing anything, but who knows.
- Twitter to intentionally cripple third-party clients - 2018-05-16
- Twitter asks all users to change their passwords after bug - 2018-05-03
- WhatsApp founder plans to leave after clashes with Facebook - 2018-04-30
- History of the browser user-agent string - 2018-03-06
- More related articles