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The gospel of Elon Musk, according to his flock
By Thom Holwerda on 2018-06-26 22:29:56

Bijan Stephen, writing about Elon Musk's adoring, unquestioning fans:

Gomez isn't alone. She's one member of a vast, global community of people who revere the 46-year-old entrepreneur with a passion better suited to a megachurch pastor than a tech mogul. With followers like her, Elon Musk - the South African-born multibillionaire known for high-profile, risky investments such as Tesla (electric cars), SpaceX (private space travel), the Boring Company (underground travel), and Neuralink (neurotechnology) - has reaped the benefits of a culture in which fandom dominates nearly everything. While his detractors see him as another out-of-touch, inexpert rich guy who either can't or won't acknowledge the damage he and his companies are doing, to his fans, Musk is a visionary out to save humanity from itself. They gravitate toward his charisma and his intoxicating brew of extreme wealth, a grand vision for society - articulated through his companies, which he has an odd habit of launching with tweets - and an internet-friendly playfulness that sets him apart from the stodgier members of his economic class. Among his more than 22 million followers, all of this inspires a level of righteous devotion rarely glimpsed outside of the replies to a Taylor Swift tweet.

The most vocal of those fans have an impact: they're an army of irregulars waiting to be marshaled via a tweet and sent on the digital warpath against anything Musk decides he doesn't like, the iron fist in Musk's velvet glove. They've become known for haranguing people they believe have crossed him, journalists especially, with relentless fervor. The attacks are standard social media-era fare: free-for-all bombardment across social platforms by people who are not always vitriolic but who nevertheless barrage the perceived enemy with bad-faith questions.

Just to reiterate: this article is about Elon Musk - not somebody else.

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